Movie Marketing - 7/11/2008

I don't understand certain advertisements.  Take film trailers, for instance.  They air on commercials literally every few minutes during the week of their release.  If I know a movie is coming out that I want to see, I'm WELL AWARE Of when it's going to be released, thank you.  It doesn't take much to recall a date...you don't have to inundate me with the trailer for it's release over, and over, and over again.  What do these advertisers think?  That only once them film hits a certain level of saturation on the marketplace will it do worthwhile at the box office?  Lemme tell you something....no trailer has ever sold me on a movie I DIDN'T want to see, and many trailers failed to advertise the true merits of films I DID want to see and went to REGARDLESS of it's horrible advertising campaign.  It's not like I see a trailer for 256 times and think to myself "ehh, I have no real desire to see that" only to see it for the 257th time and then suddenly have a change of heart.

If I don't really want to see a movie, the only thing that will convince me to drag my ass to the theater (and by that I mean download the torrent) is ecstatic reviews.  I have a weakness for articulate, passionate critiques..and if someone will take the time to praise a film with a well-worded, interesting, or otherwise entertaining review...I'll certainly check the film out to see what the fuss is about.  But barring that, there's little that will make me want to see a movie I don't really want to, save for boredom and it happens to be on HBO or Showtime at some unspecified time in the future.